(803) 227-3322
Since the birth of the Internet, companies have taken their business online in search of increasing their business. You may own an offline business and want to take it online, or maybe your business is on the web, and you just aren’t receiving the traffic and results that you are expecting. The question is how do I get potential customers and clients to my website?
That is where Columbiana Web Design & Marketing comes in. We take our Search Engine Marketing (SEM) strategies and make them work for your business and your website. Here are some of the Search Engine Marketing strategies that we offer to our clients.
There are potential customers out there already searching for products and services just like the ones that you offer. Nearly 60 million online Americans use search engines on a daily average.
There are two ways that a visitor finds your website on a search engine. They are Sponsored Listings (or also know as Pay-Per-Click Advertising) and Natural Listings (or also know as Organic Search Results). Pay-Per-Click Advertising is quick and affordable ads placed in the Sponsored Listings are of the Search Engines. The Natural Listings (also known as Organic Search Results) are the unpaid/algorithmic listings that are organized by relevancy, which is largely determined based on linkage data, page content, usage data, and historical domain and trusted related data. Most clicks on search results are on the organic search results. Some studies have shown that 60 to 80% of clicks are on the organic search results.
This is our specialty. We offer organic search engine optimization services, copywriting and powerful link-building campaigns that will move you to the top. We offer customer tailored packages based on your budget, your individual website positioning needs and how competitive your industry is.
Optimization your website by itself is not enough anymore. If your competitors have a large quantity of back links and a proper use of anchor text, they will out rank you. It is not just the quantity of incoming links though, but the quality and the relevance of the sites that are giving them, as well as what words are used within the hyperlinks. We provide a variety of affordable, link building services that will improve your search engine ranking. Contact us for a free, competitive back-link analysis.
Sponsored listings can place your website at the top of Google, Yahoo and more within a matter of hours. With Pay-Per-Click (PPC) advertising, you only pay when visitors click on your ad and visit your website. Our full service setup and pay-per-click management program is a cost effective and easy way to get your website traffic – fast. We provide extensive key phrase research, 24 hour maintenance of your bids, detailed monthly reports and on-going support for high effective campaigns.
1270 Bower Parkway
Suite C-22
Columbia, SC 29212
803.227.3322
