Consulting

Our consulting philosophy is a results-oriented approach based on a strict commitment to our clients.  By using a comprehensive approach to internet consulting, we are able to give our clients access to a variety of business, media, and technology resources.

Our first step is to fully understand your business and strategy.  After an intense analysis and review of the problem or opportunity, we evaluate your existing or proposed online business activities. 

You tell us what you want to accomplish; we then determine how to accomplish it!  At Columbiana Web Design & Marketing, we ensure your web presence lives up to the potential offered by both the local and global marketplace.

eBusiness Consulting

It's not the "e" that's important; it's the BUSINESS.  But the little "e" can boost your proven business model in a rather revolutionary way.  Whether you want to use the Internet for direct sales, for service and information purposes, or for marketing issues, we show you how to incorporate the Internet into your operations.

We review and analyze the Internet activities of your direct competitors, your peer group, and the whole sector in which you are operating.  The analysis we develop includes valuable information on the possibilities using the Internet for your specific business model provides.

We recommend the best strategy, and we give insight on how to implement the required Internet resources.

eMarketing Consulting

So you have a website?  Fine.  By the end of 2002, the total number of websites online exceeded the world’s population…

Now is the time to start thinking about eMarketing and how your website is contributing to your success.  We show you how to generate more traffic to your website.  These visitors eventually lead to more customers, sales, and increased revenues.

We first analyze your current efforts with the major and most important search engines.  A detailed review of you peer group is next.  After this research, we then evaluate the best marketing strategies and the most powerful marketing instruments for your specific situation.  The result may be the use of emails or newsletters, banner ads or paid listings, or basic search engine marketing.

Website Analysis

We analyze your existing website with regards to its usability, effectiveness, and ability to transform traffic into leads or sales.

The factors that cause a visitor to leave a website after just one or two clicks may include factors such as a slow server, bad aesthetic appeal, illogical navigation, poor content quality, etc.

Our analysis of your website is complete, easy to understand, and details the changes necessary to increase its effectiveness and profitability.  Once we get the go-ahead from you, we then apply our recommendations to enhance your website.

Online Marketing

Online marketing should no longer be neglected and ignored.  As a full partner in your existing marketing mix, it helps maximize the traffic driven to your website.  We help you cost effectively generate revenue using a full range of online marketing services.

We make sure your online marketing coupled with your traditional marketing channels positively impacts the bottom line.

Call us today at (803) 227-3322 to receive a FREE one-hour consultation to see how your business can get more out of the Internet! If you don't want to call, fill out this form and we'll call you.

 

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